Wellington Of Bilmore
Turning a BRITISH HERITAGE brand into a scalable DTC growth case.
RESULTS
Relationship
Our collaboration with Wellington of Bilmore is built on close coordination, short decision paths, and a shared focus on long-term growth. We work directly with the management team and align closely with our partners HEXWHITE, responsible for Shopify development, and BOOST IT, managing SEO — ensuring that shop infrastructure, paid media, and strategic direction move in lockstep.
Weekly video jour fixes form the operational backbone of the partnership. Together, we review performance, discuss product development and restocks, align on upcoming priorities, and define the next growth levers. The collaboration is built on trust and operates at eye level — functioning as an integrated extension of the brand´s marketing structure rather than an external service provider.
Klaviyo Newsletter Marketing
When we began working with Wellington of Bilmore, retention marketing was not yet systematically established. We implemented a structured Klaviyo setup including all essential automations such as welcome flows, abandoned cart and checkout sequences, and post-purchase communication. In parallel, we introduced a weekly campaign calendar aligned with product launches and seasonal priorities to create consistent customer touchpoints.
Beyond operational execution, we actively scale the CRM database by testing targeted acquisition mechanisms, including incentive-based sign-up strategies and dedicated subscriber flows. The objective is to build a strong owned channel that drives recurring revenue and supports long-term D2C stability.
Social-Media Advertising
Social media is the primary paid growth lever for Wellington of Bilmore. Our approach follows a SKU-driven performance strategy, where each product within a season is systematically tested to identify which items generate real demand and scalable contribution. This allows us to prioritize budgets based on measurable product performance rather than assumptions.
Aligned with our philosophy that fashion ads should not explain but create impact, we rely on strong, professional visuals with a clear product focus. Clean compositions, confident styling, and distinct textures allow the garments to speak for themselves. This ensures attention at the top of the funnel and a performance setup designed to translate visual impact into profitable growth.
Product & Collection Performance Analysis
Wellington of Bilmore manages an online assortment of more than 800 SKUs, including numerous color and material variations. In such a structure, effective scaling is only possible with precise, product-level steering. By implementing our BENCHMARKED BI, we connect media performance, contribution margin, inventory data, and sales metrics to distribute budgets based on measurable product results rather than aggregate averages.
Beyond media allocation, we support the brand with structured assortment analysis. This includes restock and carry-over recommendations, color and material performance insights, and demand forecasts based on historical data and seasonal patterns. The objective is to align marketing, purchasing, and inventory decisions — ensuring that the right products are scaled, reordered in appropriate quantities, and strategically planned for future seasons.
