Villa Sophie.
From a local secret to one of Germany's most beloved social media brands.
RESULTS
COLLABORATION
For three years, we've maintained a close and trusting partnership with Charlotte and Thomas Teupen, driving the success of Villa Sophie. Our daily communication and weekly meetings are the cornerstone of this intensive collaboration.
Working with flexible budgets and our independent, agile approach requires an immense level of trust—something we at BENCHMARKED take very seriously and never for granted. Transparent communication is essential in this process, not only strengthening our mutual trust but also enhancing our ability to make strategic decisions together. Drawing from our experiences with other projects, we serve not only as strategic advisors and sparring partners but also as an integral part of their team.
The results of our collaboration speak for themselves: Year after year, we achieve new sales records, Villa Sophie’s brand recognition continues to grow, and every store opening and seasonal collection release attracts new, enthusiastic customers across Germany.
CLIENT TESTIMONIAL
"We can confidently say that BENCHMARKED has become an indispensable partner for us, working closely with us to develop long-term strategies. Unlike other agencies, BENCHMARKED brings significant value to our performance marketing strategy. Our previous agency was unwilling to solve problems and always suggested increasing budgets, from which their commissions depended. In contrast, BENCHMARKED is committed to problem-solving and consistently brings a solutions-oriented mindset."
Thomas teupen
managing director
SOCIAL ADVERTISING
Since 2021, we have closely collaborated with Villa Sophie to create, publish, evaluate, and optimize over 4,200 ads. These extensive tests range from ad formats and copywriting to layouts and overlays.
Social media trends come and go quickly. Ad formats and creatives that drive significant revenue today may become oversaturated and lose effectiveness tomorrow. Through continuous A/B testing, we ensure that the cost per click remains as low as possible, keeping a steady stream of new customers flowing to the online store.
PRODUCT PHOTOGRAPHY
Since the beginning of our collaboration, Villa Sophie has utilized our high-quality product photography to optimally showcase their items in their online store. Samples from each new collection are sent to our Cologne office, where our team professionally photographs all product variants.
Villa Sophie combines model shots from their lookbook sessions with our meticulously detailed product images. The result is a cohesive and visually appealing presentation of their collections online.
Collection & Seasonal Performance Analysis
Each collection from Villa Sophie launches with an average of 50 to 100 new SKUs. To identify the products with the highest revenue potential early in the season, we employ specialized 'Product Testing Campaigns,' where paid performance and business intelligence data converge.
These so-called "Early Market Tests" allow us to analyze specific performance data for each product, identify the need for additional content, make necessary inventory adjustments, and strategically scale online sales.
KLAVIYO NEWSLETTER MARKETING
We restructured and optimized their Klaviyo setup to turn email marketing into a reliable revenue channel. The focus was not on increasing send volume, but on building a system of automated flows that work continuously in the background and support the overall D2C strategy.
Beyond the structural setup, we redesigned the entire visual and technical foundation of their email communication. The previous templates looked generic and were not fully responsive. We developed a cohesive, mobile-optimized design system aligned with Villa Sophie’s corporate identity, ensuring a consistent brand experience and stronger performance across all devices.
