We are proud to begin collaborating with LALA BERLIN, the Berlin-born contemporary fashion brand, to drive its social performance and overall digital reach.
Founded in Berlin in 2004 by Leyla Piedayesh, LALA BERLIN has grown into an internationally recognised contemporary fashion label, known for its blend of urban aesthetics, refined design and cultural diversity. Since its origins in knitwear, the brand has continually expanded its ready-to-wear and accessories offerings, building a distinctive identity within the female contemporary segment of fashion.
In recent years LALA BERLIN has evolved further under the ownership of Copenhagen Studios, with continued creative involvement from its founder, maintaining the brand’s core aesthetic while strengthening its relevance across European markets.
BENCHMARKED is now supporting LALA BERLIN as a strategic partner for social performance and digital growth. In this role, we focus on expanding the brand’s visibility and engagement across social platforms, aligning its digital communication with strategic growth goals and leveraging data-informed executions tailored to fashion audiences. The collaboration reflects a shared commitment to structured digital development and building sustained brand momentum in a competitive fashion landscape.
We look forward to this partnership and the opportunities it presents to elevate LALA BERLIN’s presence across key channels and markets.
