Since joining BENCHMARKED, Max has demonstrated strong analytical capability and a clear commitment to advancing our data expertise. In his previous role as Junior Brand Performance Manager, he played an active part in strengthening our competencies in data analytics and further developing our proprietary BENCHMARKED BI framework. Through his structured approach and technical understanding, he contributed to improving product-level performance analysis and internal reporting standards across multiple client projects.

With a background in Economics and prior experience in Business Intelligence, Max consistently brought a data-first perspective into brand performance discussions. His work helped refine contribution margin analysis, SKU-level evaluation and structured performance tracking — creating clearer foundations for strategic decisions.

In his new role as Data Analyst, Max now takes full responsibility for advancing our analytics capabilities. He works closely within client projects to translate complex datasets into actionable insights, supports decision-making processes with structured reporting, and further develops our demand forecasting models. His focus lies in strengthening our ability to align marketing, product and financial performance on a unified data foundation.

This step reflects both his personal development and our continued investment in deep analytical expertise within BENCHMARKED.