Founded in London in 1960, Lonsdale has long been more than a boxing label: adopted by generations of British subcultures, the brand has grown into a streetwear icon whose name carries weight far beyond the ring.
As Agency of Record, BENCHMARKED now leads Lonsdale’s direct-to-consumer business across Europe. The mandate spans brand strategy, digital commerce, and growth marketing — with a clear ambition: establishing Lonsdale in digital commerce as what it has been on the street for decades, a British original.
Our work positions the brand where it belongs: in streetwear. We are sharpening Lonsdale’s profile in a market shaped by heritage labels, building a central social media presence around the brand’s cultural relevance, expanding the online shop beyond the German market, and converting the strong ongoing demand into measurable growth through paid media, search, and conversion optimisation.
We are proud to take on responsibility for one of Britain’s most recognisable brands and look forward to writing its next chapter in European streetwear.
