LANIUS is a Cologne-based, family-run fashion brand founded in 1999. Known for its clear design language and long-standing focus on responsible fashion, the brand has established a distinct position within the German market.
With this new collaboration, we support LANIUS in Growth Marketing with a primary focus on new customer growth across Meta and Google. The partnership is designed to further strengthen the brand’s digital acquisition efforts through a structured and strategically aligned paid media setup.
Our role includes the strategic setup, management and ongoing optimisation of paid activities across both channels. This is complemented by regular performance reviews and a SKU-oriented approach to campaign steering, creating a closer link between campaign management and product-level performance.
We are pleased to support LANIUS in this area and look forward to the partnership.
