For the third year in a row, BENCHMARKED will spend the entire month of January in Cape Town to execute large-scale Spring/Summer content productions. What initially started as a seasonal production trip has evolved into a structured annual setup aligned with the fashion calendar.

During this period, we produce campaign shoots, e-commerce imagery, video assets and social-first content in preparation for the upcoming Spring/Summer season. Cape Town offers diverse landscapes, reliable weather conditions and an efficient production environment — making it an ideal location for high-output fashion shoots.

Over the past years, we have built a strong local network of producers, models, photographers, videographers, stylists and hair & make-up artists. This established infrastructure allows us to plan and execute productions efficiently while maintaining consistent quality standards across brands and collections.

We will be on location from January 5th to January 25th. Brands planning Spring/Summer content are welcome to connect with us during this production window.