BENLEE's story begins in New York in the 1930s, where Ben Golomb built gloves and protective equipment on West 21st Street. By 1950, The New Yorker described the company as producing more boxing equipment than any other firm in America — and when Rocky Marciano made history in 1952, he did it wearing BENLEE gloves.
As Agency of Record, BENCHMARKED now holds overall responsibility for BENLEE’s digital growth. Unlike a classic performance mandate, the engagement starts one level earlier — with the strategic role of the brand itself: BENLEE enters a digital combat market that is growing fast, but already firmly occupied by strong competitors.
Our work develops BENLEE’s positioning from its documented maker heritage, builds the brand’s social and content presence around real gym culture, and sets up the D2C business for scalable growth — from shop and conversion optimisation to paid social and search.
With BENLEE, we also welcome the first sportswear brand to our portfolio — a step we are especially excited about. We look forward to the partnership, and to bringing one of boxing’s original maker brands back to the front of the sport’s digital culture.
