With our new 420 sqm office at Rudolfplatz in Cologne, we are expanding beyond digital growth. Alongside our workspace and studio, we are introducing a fully equipped Pop-Up Space that brands can temporarily rent for retail activations, brand experiences and real-world testing.
Starting April 2026, BENCHMARKED will operate from a 420 sqm location in Cologne’s city center. The new space combines office, photo studio and a dedicated 50 sqm retail unit on Mittelstraße — one of the central shopping streets in Cologne with high pedestrian frequency. This expansion reflects our conviction that digital brands need more than online growth. They need physical touchpoints.
The Pop-Up Space is designed as a ready-to-use retail environment. Brands can move in without long lease commitments, complex build-outs or operational overhead. The modular POS furniture, flexible lighting system and customizable surfaces allow brands to adapt the space to their identity. Shopify POS can be integrated directly, enabling seamless connection between offline sales and existing online stores.
The concept addresses a clear market need. Many digital brands want to test retail, launch a collection physically, activate their community or create real-world brand moments — but long-term leases, setup costs and retail risk often prevent experimentation. Our space lowers this barrier. Brands bring their products. We take care of the infrastructure.
Beyond sales, the Pop-Up can be used for marketing activation, offline experience formats, community events or retail testing. It offers direct consumer feedback without committing to permanent store concepts. For fashion and lifestyle brands in particular, it creates a bridge between digital performance and physical presence.
This step is more than a move. It is a strategic extension of our growth philosophy — connecting product, media and now retail into one ecosystem.
